James Gibson

CEO & Founder<br> Ortana Media Group

James Gibson is the CEO and founder of Ortana Media Group with over 20 years of broadcast industry experience. Following six years progressing through the engineering and senior management ranks at Omnibus Systems, he spent three years within broadcast delivery at RedBee Media before becoming the CTO of Re:fine (now Visual Data Media Services).

In 2012, James founded Ortana Media Group which proudly offers a wide range of products and services using its Cubix Asset Management & Orchestration platform. Designed as a disruptive technology within the MAM & orchestration space, Cubix has a highly modular architecture that is easily configurable to meet current and future workflows demands. Being integrated with over 54 technical partners “out of the box”, ensures clients can determine the right tools for the job, allowing them to concentrate on product development, service and profitability whilst we handle the integration.

James spearheaded Ortana’s development of software-oriented architectures around best of breed products and services, which has produced flexible, affordable and efficient solutions for customers’ specific requirements, whether they be all encompassing or one step in an existing workflow.

Cubix was designed from the off by James Gibson to scale across locations and cloud instances through its hybrid architecture, empowering customers to run the modules where needed, either on prem, in the cloud or a hybrid of the two.  This foresight in design has been central to Ortana’s success and continuity as James and his teams have been delivering uninterrupted services to their customers and have continued to grow and prosper in 2020.

James Gibson and Ortana are based in London, UK and are proud to be represented in South East Asia by Broadcast Elements.