CHIA-CHUN (JULIA ) Chiang

Secretary General <br> BIOMIMICRY TAIWAN

Julia Chiang is the Secretary General of Biomimicry Taiwan. In 2014, she helped to found the organization and since then she has planned several outreach programs to expand the biomimicry network in Taiwan, including design challenges, workshops and forums. Now there is a board of 16 directors serving as the consultants and nearly 100 paid members in the organization. Before joining Biomimicry Taiwan, she served in an agro-biotech company for 4 years, promoting biomimetic irrigation solution and it was then she stepped into the Biomimciry world. Her professions in public relations and Corporate Social Responsibility were accumulated during her 8 years in the PR industry as project director serving clients from the ICT industry. Earlier, she was a TV program producer for 5 years. Julia Chiang earned a master degree in Media and Communication Management in the UK and is now a certified Biomimicry Specialist.

Conference Speaker

FRIDAY 11th Sept

Biomimicry - Sustainable Solution Inspired By Nature

Biomimicry is a systematic approach to innovation that seeks sustainable solutions to
human challenges by emulating nature’s time-tested patterns and strategies. In
addition to improve efficiency, reduce toxic pollution or waste of resources,
biomimicry emphasize on developing innovative applications with a holistic design
thinking. The biological form, process and ecosystem are the basis of emulation, and
the integration of function and systemic thinking has been the core. Such integration
requires to be science-based, loyal to the interpretation of biological strategies and
apply Life's Principles as the design goal, inspiration and measurement. There’s only a
12% similarity between the ways how rest of the nature tackle life challenges and
human’s technology (Vincent 2009). Such study has shown great potentials for
biomimicry design, which is inspired by life’s survival strategies, in technology
breakthrough and innovation. This time, the attendees will expect basic concepts,
design thinking frameworks, measurement tools and case studies of biomimicry, and
to discover innovative inspiration and systematic thinking from the “function” of
nature to achieve a circular system.